The way SEO is calculted has changed and these days it's more about the quality of links and reference to your site. IE get people to quote you and link back to you.
I think you are confused. Introduction of google penguin actually downgraded link juice in some ways. Unless you can get a link from BBC or Guardian it isn't worth chasing links.
Little improvement will occur by having a key word in the url.
False. In fact, quite the opposite. Having a keyword in the URL is SEO dynamite.
I'm not confused, you're confused ;-) as I said it's all about the quality of your links.. You get the bbc to link to you and all that keywords in your URL stuff is small fry...
I think you are confused. Introduction of google penguin actually downgraded link juice in some ways. Unless you can get a link from BBC or Guardian it isn't worth chasing links.
False. In fact, quite the opposite. Having a keyword in the URL is SEO dynamite.