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Making a strong brand is probably worth more than worrying about the incidental effect having keywords stuffed into the domain.
For sure.
This stuff is only critical if SEO IS your business (web advertising, targeted digital marketing etc).
If you're chasing a different business goal then look after the basics for SEO and spend the rest of the time focussing on your core biz.
user16171
@Tenderloin
Making a strong brand is probably worth more than worrying about the incidental effect having keywords stuffed into the domain.