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Tenderloin
user16171
The incoming links are only as valuable as the source they come from.
So if I link to my site from here it would be worth more then linking to my site from a wordpress blog with 3 views a day. A link to my site from the bbc trumps all.
Exact keyword URLs are only dynamite if they closely match the SEO profile of the site.
I could own http://www.LondonWeddingPhotography.co.uk but if the site content is about bikes it is actually damaging to the ranking.
There isn't a hierarchy of priorities as such, more a guiding set of rules.
Structure - Good clean code. WCAG accessibility 2.0 to A rating ideally.
Well structure IA and responsive build for all devices and browsers set you in the best stead.
Content - keep your copy organic. The days of writing your content then flushing through it and splashing keyword around are gone. If it reads shady, it probably is. That said, key word in your page titles and your H1-3 tags are still worth doing.
Frequency of update of content is much higher rated then it was before. Showing google you are consistantly up to date and relevant bumps you up the rankings. That's why everyone has a blog.
Images - ALT tags should be more then a list of keywords otherwise they will be sniffed out as dodgy. Write a description of the actual image, which if it is relevant to the business of your site, should naturally include keywords.
Links - make sure you incoming links are from reputable sources and have thematic consistancy. Little bit of this and a little bit of that from low ranking directories reflects badly on you.
Social media - Buzz and posts/links to your content on the social meeeeds are now worth a lot more then previously. If you post a link to you tings on twitter and get 4k retweets google reads that as confirmation of quality and relevance.
Do set up a google plus account and claim ownership of your content. If google can say, this article was written by this person and here is a picture of them then they like you.
etc etc etc