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The way SEO is calculted has changed and these days it's more about the quality of links and reference to your site. IE get people to quote you and link back to you.
I think you are confused. Introduction of google penguin actually downgraded link juice in some ways. Unless you can get a link from BBC or Guardian it isn't worth chasing links.
Little improvement will occur by having a key word in the url.
False. In fact, quite the opposite. Having a keyword in the URL is SEO dynamite.
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False. In fact, quite the opposite. Having a keyword in the URL is SEO dynamite.
False. Unless you work for Google writing their search engine(s), you can't know this.
In March, 2012, nearly two years ago, Matt Cutts addressed a myth about the new gTLDs. Specifically, he said:
"Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don't expect a new TLD to get any kind of initial preference over .com, and I wouldn't bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that's your choice, but you shouldn't register a TLD in the mistaken belief that you'll get some sort of boost in search engine rankings."
from a Moz article about the new TLDs: http://moz.com/ugc/an-seos-guide-to-acquiring-new-gtlds
Just interestesd why the first priority for your URL is SEO?
The way SEO is calculted has changed and these days it's more about the quality of links and reference to your site. IE get people to quote you and link back to you.
Little improvement will occur by having a key word in the url.
Definately not much compared to keyword optimisation in the the page title or even the body copy.
Also the desciption of your URL in the metadata ( description when you search on google )is just as important and you can easily insert key words here.
Obviouly dont go over board with the keywords as that will be flagged by google and your page will suffer, also you dont want the tone of the copy to suffer by insert too many keywords.