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If you can afford to charge half of what the market charges, you are clearly not playing by the rules...
You couldn't be more wrong. There is no correct price for any good or service, there is only what two people at any moment settle on. If there is a rule in capitalism, it is that it's not worth anybody's while to try to break into a market unless they have a better offer than the established traders.
You have pointed out a flaw in @j808's marketing; by pitching his offer so far below the established sellers, he has caused you (and probably the rest of us) to be suspicious of his quality. As part of your marketing, you have a right to throw a big caveat emptor in his works for that reason, although I suspect everybody else who is a regular on this thread had worked that out for themselves.
And do you?
Capitalism only works if you play by the rules...
If you can afford to charge half of what the market charges, you are clearly not playing by the rules... if you know what I mean.
'nough said from me, don't want to go off topic on this