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When #marketing101 is in direct opposition to #aesthetics101, a chunk of your market disappears.
We don't all buy our tyres on aesthetics, but when something is almost wilfully ugly (which Schwalbe tyres are) I have a hard time paying top dollar (which Schwalbe tyres are) for it.
It also doesn't help that navigating the manufacturer's website is the online equivalent of stumbling around the Amazon warehouse after all the staff have gone home.
Mr_B
@miro_o
Chill babes. They're clearly identifiable for some free advertising innit.
#marketing101