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Mr_B
I really like the loud and questionable stuff, I am generally predisposed towards that kind of thing. I think it's kinda fun that the line between "different" and "horrendous" is so fine. It's also hilarious that a lot of it is reminiscent of 90s kit that a couple of years ago was in no way considered cool.
I think the opposite (garish) end of the scale to Rapha or "traditional" kit is an obvious place for most people (myself included) to go if they want to stand out. However I think there's people that really stand out without going to extremes: Das Rad Klub & MassifCentral both make really classy kit.
That particular jersey, I could be one of those buyers. I fucking hate the shorts though, I think it's the red.