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Because hideous MAMIL chariots and their ostentatious wheelsets also have large logos SO EVERYONE HAS TO SHOUT TO BE HEARD HEY LOOK I'M RIDING A FUCKING CERVELO WITH MAVIC COSMIC WHEELS WHICH SHOP DO YOU RIDE WITH HEY DIDN'T I SEE YOU ON BOX HILL THIS MORNING I WAS LOADING MY FUCKING CERVELO INTO MY JAGUAR SPORTWAGON LIKE TEAM SKY USE BECAUSE I THOUGHT MY NEW CARBON SPOKES WERE MAKING A FUNNY NOISE HEY NICE TYRES I HAVE THOSE WHAT PRESSURE YOU RUNNING
Why do Schwalbe tires have such fucking large logos?