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Brun
I don't think we are saying blaze is the best thing out there. Or even the best bike light. As people suggested, this is advertising, it helps us keep going. There are a few products which LCC would not accept advertising from, Blaze is not one of them.
We are also interested in members' feedback on this type of advert.
Personally I am not a fan of Blaze but some people think they are wonderful and have bought them for all the family. I think 300 lumens is far to bright for urban cycling, users should be told to keep them on the low power setting all the time - the batteries last 2-3 times longer.