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Scilly.Suffolk
LCC would probably claim they're not actually endorsing them and it's just a commercial deal. That's fair enough and I understand the reasons. Presumably something along the lines of 'Blaze give LLC £££s, LCC try to flog product to members'.
I just take exception to the unqualified guff such as "...lets you be seen when you're otherwise invisible" which is probably a very long way from the truth and possibly dangerously misleading.