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In conclusion he felt that although the idea isn't bad.
No, it's shit, it's too complicated for a congested city such as London (parked vehicles blocking view for peds for example).
If people really want to be seen, get a decent light that's dipped slightly, if people can see cars coming, then can see bicycles with decent lights.
edscoble
Likewsie, they actually ask one of the mechanics from LMNH to get some direct feedback on his opinion about the product and how it cope on London roads.
Bumped into him on his first day of testing at the traffic lights and my initial reaction was 'WTF is that!' beaming on the floor. Initially thoughts was some kids shining laser pens to annoy cyclist/motorist but when he pulled up I realised what it was and thought 'you actually brought that?'
His feedback on the product was mixed. Although it was a good idea in theory to suppose to let vehicles and pedestrians to know your filtering through. However in reality car's will rarely notice you when your in traffic. Pedestrians actually find the green light on the floor more amusing and more focus on that there is a light there than the cyclist. But the worst part he said whilst cycling to epping forest was that it actually made cyclist more jumpy when they saw the green light approaching and usually made them serve more closer to the pavement and one time almost caused a cyclist to crash. So he decided to turn the green light off and just use the normal LED instead.
In conclusion he felt that although the idea isn't a bad, it is not as effective as the adverts shows. But his biggest issue was the price, it wouldn't be bad if it £50 (max) but paying over £100 for a light you are going to have some stiff competition in that price range and the normal LED light brightness is nowhere near the competitive enough to make people consider this product.