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Adverts are allowed, it's entirely up to the site owner whether they want them.
As yet, no-one has wanted them. But as and when they do, we'll figure out exactly their needs and where to put them (and how the site owner can configure them).
You may expect that on the desktop site that the space between the logo and user info box in the header could contain an advert, or that the space in the side bar could contain an advert.
You may also imagine that on the mobile view, that the adverts are small banners that appear within or before/after lists of items.
Microcosm's proposition is that we take the affiliate revenue, and later when we add value-add services to the site users and admins (i.e. classifieds, event ticket sales, paid membership management, etc) that we take a service fee for that stuff.
But we aren't prohibiting the site owners themselves from making additional revenue from adverts, merchandise (T-shirt sales), etc.
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Velocio
@Velocio, quick question that may have been answered previously. But in the new world of microcosm, are adverts allowed and how would they look on the new cleaner site? Just wondering how a forum that already exists on vbulletin with shit loads of ads/banners etc would be migrated across and what it would look like if those adverts were carried across too? And whether part of the entry to using microcosm is that your sites are advert free?