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They're a significant Mercedes sponsor. Ceramic brakes are round, ceramic parts of the watch are round, there's your inspiration. More marketing bullocks. Because they're a sponsor of a car company you're going to boycott their watches? That's a bit harsh.
On a related note, how shit does this look?
mmccarthy
@chiroshi
"Inspired by AMG’s ceramic disc brakes..."
Mercedes Watch? I'm out...