I spotted the most epic amount of Rapha on one guy today. The guy had the hot pink socks, the rucksack with pink highlights, team sky helmet, and what I think was the pro team race cape (in yellow). Probably had Rapha bibs on as well, but I was too far away to be sure.
O rly? Very much a possibility. I was trying to shake the drafting mamil off me with very limited energy on the way home .. what bike were you on?