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  • Why buy Boardman and then sign a deal to exclusively distribute a competitor brand? Makes no sense.

    Why sell Specialized when you also sell Trek?

  • I can understand selling brands at two distinct markets, but these are both pitched at those spending £750-£1500 on a first/second bike seemingly.

    They don't own 13 do they?

  • it means that the costumer get to be choosey while still spending in the same shop. It's brilliant actually to have several brands in the same store and profit on all.

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