Why buy Boardman and then sign a deal to exclusively distribute a competitor brand? Makes no sense.
I don't think they look terrible though. Agree re wheels - they look piss poor.
Why sell Specialized when you also sell Trek?
I can understand selling brands at two distinct markets, but these are both pitched at those spending £750-£1500 on a first/second bike seemingly.
They don't own 13 do they?
@edscoble started
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Why buy Boardman and then sign a deal to exclusively distribute a competitor brand? Makes no sense.
I don't think they look terrible though. Agree re wheels - they look piss poor.