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@Oliver Schick
So, some clever clogs has decided to use gelatine for food labelling. The article doesn't say, but I don't get the impression that it's agar agar she's talking about, so I guess that we can only hope it won't be used for food that vegans would buy. Either way, more use for gelatine, not great.
http://www.theguardian.com/technology/2014/sep/18/bioreactive-bump-gelatine-food-sell-by-date-wins-james-dyson-award