Microcosm - 2nd Seedrs crowd-funding round

I see it's still "Waiting for review".

In essence it said that the last quarter was two extremes at once:

• A lot of good stuff (import of LFGSS, 200+ sites registered, 80+ sites customised, 43k registered users).
  
• A lot of bad stuff (growth below our projections/target, revenue below our projections/target).
  
  

We have this great foundation, and we've learned a lot about what our strengths are (mobile, and the potential of datatypes like events). But our current path isn't sustainable and doesn't lead to success: as 2 of us can't push this forward, whilst growing it.

So we find ourselves at a "Go big, or go home" phase, we either get enough investment to go further... we hire sales and some devs to build the native mobile versions in pursuit of growth... or we acknowledge that we don't have that and to continue would be to throw good money after bad. In which case we face really hard decisions about what that looks like for shareholders and customers.

The next 2 weeks, are being spent pursuing the "Go big" scenario, looking to our network and having meetings to secure a round of £400k+, but if we get to the end of this month and we haven't secured that, then we're going to have to examine what "Go home" looks like.

In some ways all rounds are like this, you either convince people you've got the right product and market and you are the right team to win that market, or you don't. It's the business version of "It doesn't get easier, you just go faster.". With the addition that the mountains you ride over get bigger too.