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Ah, maybe I've mis-sold this… we're not anti-lycra. It will be 'cycling gear', which means lycra, for sure… we're not trying to muscle in on Levis commuter jeans or anything. I guess we're just trying to get past the two camps, which seems to be one side being LYCRA! in capital letters (branded team gear, garish colours etc) and the other side being gear just made for cycling the few miles to work, but that isn't that great for serious cyclists.
We're trying to see if there's a middle ground. I've personally found a few awesome shirts that are technically retro team gear (like the old Molteni black shirts on Prendas, for instance…), so perfect for those big, 100-mile, weekend rides, but they also look ace with jeans or whatever.Hope that makes sense…
"Perhaps... ...headphone holes in caps to keep them in place and stop them getting tangled in helmet straps."
If you insist on wearing phones when riding your bike, you deserve to get them tangled.
"Would lights incorporated into the design of shirts (or at least places you can attach lights) make you feel safer, or wouldn't you bother using them?"
Only if I wanted to look like a moron.
Anyway, what's wrong with Lycra?