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But what do you mean by 'normal clothes'?
When it comes to sportswear, function should come before form. There's no point aping casual wear if that's going to compromise the garment. Cycling gear is made from the material it's made from for a reason, and that reason ain't for going down the pub or hanging out in Hoxton - or wherever it is the young and the beautiful strut their stuff these days.
The_Kindness_of_Trees
Should look like normal clothes but have details that make them work on a bike.
Lots of people are doing this already, reinforced seats, reflective piping, cut long at the back to stop my arse crack showing, pockets on the rear etc etc.
What you need to do is make some key pieces that people look at and think "want!". For me vulpine frequently just miss the mark, the colours are not in my palette etc and things like their rain trousers do not live up to their claims.
Also make some lovely womens clothing, it seems many people struggle to do this.