Microcosm - 2nd Seedrs crowd-funding round

Microcosm quarterly update in seedrs, essence is: The last quarter was good and bad in equally extreme ways. We clearly need to make some course-corrections if we're going to be viable as a company... failure to do so would leave us as a zombie company and delivering no value to shareholders. We're out working our networks to get VC intro's and making the case for Microcosm to pivot more aggressively towards mobile, but if we fail to make that case... we have some really hard questions about what the future looks like.

We're also being brutally honest about what the future looks like if we don't get the investment we seek. The one thing I was always sure of is that most companies don't know when to quit... we're not looking to quit, but we're also not looking to limp on as a zombie and to throw good money after bad. If we're unable to make the case to pivot to make it work, and if it's really not working... then we're going to be looking at what happens next.

We firmly believe we can raise round, and can make that argument... but I've seen my peers in that place too, and the over-confidence meant that they failed to consider the alternative and things got messy as they didn't leave time or money to sort things out. I want to be sure that if the worst comes to pass, it's handled well and we do what we can to ensure that either SEIS triggers a return of the investment (company winds up), or the company continues in a pared down format with a much lower growth plan so that we continue to serve existing customers.

Anyhow... we still have time left, and we have work to do... so the focus isn't on what could happen if the worst happens, it remains firmly on what could happen if we have the ability to grow the team, make a more compelling case to other customers, and are able to demonstrate our strength in mobile.