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salad
I sort of did, a little bit at least, above....
Anywho;
Aside from eBay who will almost certainly not let Apple Pay into their mobile app, all mobile retailers (which is pretty much every retailer now) want to make mobile payment easier. Paypal facilitates this with an offsite login followed by a couple of quick forms to buy something. It's fast and convenient but it's not as fast as Apple Pay.
Of the people who own Apple devices, somewhere in the region of 90% have iTunes accounts. Of those, i would guess most, if not all, have an active credit or debit card already attached to them.
That means that Apple Pay already has 400 - 500m potential users (assuming they go on to purchase TouchID devices. In 2013, Paypal had 140m active accounts.
Obviously the NFC part of Apple Pay is limited to the new iPhone and Apple Watch but the iPhone 5s has the TouchID so we can assume that they will bring the digital part of the payment system to those at some point. There are also clear signs that the iPad Air and Mini will see TouchID upgrades before the holidays. With tablet devices quickly becoming the defacto mobile shopping device (in any household that owns one) this means more shoppers using the service.
On top of the convenience of digital payments, it adds NFC and real world payments to the mix. Something Paypal have struggled to break into with Paypal credit cards etc.
As the service is supported at device level, Paypal will find it almost impossible to compete with the adoption rate of Apple Pay.
On top of that, Google (who have Google Wallet in the US already) will be looking to expand that to Europe and Asia as Apple look to expand their service.
I don't see how Paypal can compete with an integrated service such as Apple Pay and Google Wallet. All it takes is a retailer like Wallmart or Amazon to integrate either and they'll struggle.