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I dont actually do the scanning my self, just local lab
..yea, I figured..
Well, the lab's scanner will do it's best via some automatic wizardry, you could try asking them if it's possible for them to switch it off, so you get the colours the particular film brings with it.
I had a hard time guessing what film your portrait is shot with - I though Ektar, but was like "it's too calm for Ektar, it all should be more vivid and colourful, and her skin does look too"natural" for Ektar" - so what I'm saying is it looks like the lab's scanner automatic calmed down / normalized the colours to a degree.
Which in this case looks good, but is a shame in general.To make stuff "less red" I'm not really the best person to ask as I have carried out,
but how about a hue/saturation adjustment layer, reducing/tweaking the reds, maybe erasing the areas (like lips) where you're happy to keep it saturated..
@kboy all auto settings mannnnnnnnn... but thanks.
@tiki I dont actually do the scanning my self, just local lab, yep, would make complete sense to get it right first... I spent about 5 years when working in Editorial Design trying to make scanned photos less red, never convinced I did it that well, lols.