• The value you get from entering an Ironman event over another triathlon event is brand awareness.

    For some many this means status.
    For me it means less tedious conversations

    Eg: co-worker: why are you alway is in the gym, come out and get
    pissed, snort coke. tommy: I can't because im tapering for an Ironman
    co-worker: oh.. thats cool, I think i know what this is... fair enough

    This also increases levels of charitable fundraising that helps gain backing of the local authorities and community allowing racing on closed roads.

    I will be expecting the event to exceptionally well run, given their funds and experience.
    I just hope I don't find all the additional bs around it too nauseating

    Are you targeting a Kona spot Ed?

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