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The value you get from entering an Ironman event over another triathlon event is brand awareness.
For some many this means status.
For me it means less tedious conversationsEg: co-worker: why are you alway is in the gym, come out and get
pissed, snort coke. tommy: I can't because im tapering for an Ironman
co-worker: oh.. thats cool, I think i know what this is... fair enoughThis also increases levels of charitable fundraising that helps gain backing of the local authorities and community allowing racing on closed roads.
I will be expecting the event to exceptionally well run, given their funds and experience.
I just hope I don't find all the additional bs around it too nauseatingAre you targeting a Kona spot Ed?
The WTC are not a sporting body, they're a bunch of yanqui venture capitalists looking to milk al they can out of their investment. They send threatening legal letters to any other firms and bodies (including IUTA and Enduroman) for using the word 'ironman', so they have to call their races 'Double iron' or 'iron distance'. It cost IUTA a stack to change everything on their website. My mate in the US calls his 'double anvil', to keep them off his back.