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I think that attitude is a little problematic.
I agree it's weird. I agree that its narcissistic, and possibly quite naive as I bet many of the people flooding my fb feed haven't even looked at what the ALS actually do (research ennit? For like, leprosy or something? durrgh).
But I don't see the point in shaming someone for openly enjoying something that actually results in a donation. Yes there are better ways, but they chose that way. For whatever reason. If the opportunity had not arisen, they may be the type of people who may never have donated. I'd rather have them doing something than nothing, right?
What I dreaded happened; got nominated. I'm probably going to do it. The only reason I can think of for not doing it is that i'd be embarrassed since it could make me look vain and naive. Not to do it would probably be even more vain though.. no?
And if I do it, I know the people I 'challenge' would be people that wouldn't bother to donate otherwise.
internet mass hysteria is always a bit fucking creepy.
and surely it's the people who are being challenged but choosing not to pour a bucket of fucking ice over themselves in fit of narcissistic, self-felating attention-whoring, thereby consenting to donating the full-whack, who are far more worthy of praise?
the whole thing can fuck off. give to charity or don't. it's no ones fucking business but yours.