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kboy
@CYOA
Really good read in the current Fast Company about the coffee industry and how indies are trying to be less indie...
The piece is called Caffeine Crusaders and by Danielle Sacks. It touches on how the likes of Blue Bottle have accrued $45m in funding from the sort of investors who previously backed Twitter, how start-ups like Joyride are trying to turnaround the tastes of corporate America by having quality coffee beans delivered to work instead of ordering instant as part of the monthly stationery delivery, how machines like the Alpha Dominche SteamPunk are being developed to brew quickly and consistently for commercial clients etc.
Would love to link but it's paywalled. Worth getting a copy if you can.