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@charlie_lcc
For the media this is a celebrity story, already 5 days old, not a cyclist or injury story.
The victim went away in the ambulance but there is no information about whether he was admitted to hospital or not.
I am quoted at the bottom of the Sunday Mail story. The journalist wanted a 'shock no helmet' story even though there is no mention of head injuries at all. A few hours after the story went up the Mail managed to sell advertising space so the Hovdig helmet video was inserted.
Further discussion of this belongs in another thread . . . .