Cyclists stay back! stickers

Not sure if there's a generic thread about road safety, but in a similar vein...

http://i.snag.gy/toxy1.jpg

I'm not normally one to care too much for terminology but cyclists are always "in a collision with" or "accident". The story right next to it reads "car driver killed". This is the kind of subtle reporting differences that hugely alter public perception.

Christ, yeah. Good spot. The "cyclist dies" is very passive, isn't it? Like they just went out on their bike one day and dropped dead coincidentally at the time a car hit them, rather than the car being the cause of the death.