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  • Surely the equivalent would be "1 in 1 doorings occur when the cyclists is cycling too close to a parked car"

    Nope. The NHS ad isn't that specific. Have another look!

    I thought the message was "go out if you like, but don't get pissed".

    Nope. You're projecting additional information into the ad which is actually very generic. It says "1 in 3 reported rapes happens when the victim has been drinking". It doesn't say anything about drinking to incapacity, doesn't say anything about drinking until your inhibitions are lowered. It doesn't differentiate between one small glass of red wine and ten pints of snakebite and black. If it did, then it might manage to scrape by as specific advice, but as it is, all it does is say "well, if you got raped when you went out drinking alcohol wtf did you think was going to happen?"

    The "don't get doored" ad is showing a specific activity that is dangerous, succintly describes why it's dangerous, and offers specific advice for you to not be endangered in that way while still going about normal activities. The NHS ad doesn't, it just says "booze = rapes!"

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