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@bothwell
It's not quite the same thing, though. An equivalent would be an ad campaign saying that "1 in 3 cyclists are killed or seriously injured by riding on the road", in an effort to get cyclists to stop riding on the road. Then what's their other option? Only ever ride on pre-approved off-road locations? Only use cycle paths where it's safe?
That's analogous to the NHS campaign because the unspoken other options are "don't go out and have a few drinks in public", "stay at home where it's safe".
Does that make sense? It's not the same as offering specific advice on how to stay safe in a particular situation.