The term is used by the Israeli government and its supporters to describe efforts to explain government policies and promote Israel in the face of negative press, and to counter what they see as delegitimisation of Israel around the world. Hasbara means "explanation", and is also a euphemism for propaganda
Hasbara targets political elites, opinion makers and the public simultaneously; it includes traditional advocacy efforts as well as more general appeals made through mass media, and it is carried out by government agencies, non-governmental organizations, lobbying groups, private citizens, students, journalists and bloggers.
The Israeli government encourages all citizens to actively engage in Hasbara. Recently, it even distributed brochures with talking points to all Israelis traveling abroad (a Hebrew web version of the campaign can be viewed here). Israelis are asked to engage in politically-oriented conversations with their hosts and contacts abroad. Rather than discuss the Palestinian conflict, they are advised to cite Israeli technological achievements, mention environmental policies and take pride in notable cultural works. The West Bank is to be discussed – under its ancient Hebrew name, Judea and Samaria – as a potential tourist marvel.
Hasbara.
http://en.wikipedia.org/wiki/Public_diplomacy_(Israel)
http://972mag.com/hasbara-why-does-the-world-fail-to-understand-us/27551/
http://www.jpost.com/Opinion/Op-Ed-Contributors/Hasbara-public-diplomacy-and-propaganda-358211
Ahem.