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@stevep
JW,
A) please don't call me to reference anything I post on here - I probably can't do it - see the adrenaline comments (hangs head in shame emoticon). Off the top of my head, writing quickly before work, without going through my bookshelves, I would probably talk about
a) desire to change
b) perceived advantage of changing
c) rewarding new behaviour
d) reinforcing changed behaviour by environment and other stuff that I'm vague about.
B) I don't think it matters which model you use. Pick the one which you like best (resonates?) and go for it. My theory is that you have to use a model you believe in, one which fits into your internal belief system, or else you won't believe that it will work (my NLP roots showing here, sorry about the fluffy language).
To widen this thread out again - it seems as if, as a society, we have no commonly understood vocabulary for expressing matters of the mind. Is it too complex to express using words? Is that why we fall back on metaphor? Or, perhaps it doesn't matter - what's important is the process and screw the language we use?
Steve