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@Dammit
This is a shame, I liked the people and the shop.
It's interesting that they are going web-only, in the regard that I have never, once, found an item for sale in their webshop by using Google.
What I mean by that is if I search "Catlike Mixino" they are literally nowhere - or anything else, for that matter.
I've bought stuff from them, both online and off - but it's been as a result of walking into the shop and seeing something I want/on sale/both.
I think that they need to look at search ranking/all that bollocks, else without a destination shop there's little to direct people to their digital presence.