TFL road safety campaign

I'm sorry if I came across as trolling. I genuinely wanted to understand what people hated about the film. Seems like it's the general tone, rather than specific images.

maybe you could try reading

Share the space with the person who is stealing your safety?

So if a cyclist gets cut up by a car or motorbike driver they should just let it go, and if a ped is narrowly missed by someone cycling like a dick they should just let it go?

Or how about a campaign to tell the relevant people to not behave like selfish idiots?

I don't like this, as the message is really confused. So we should 'share the road', a message that has gone AWOL from its originally intended meaning for years, and that then takes the shape of not flying into some kind of 'road rage' after a problematic incident happens rather than aiming to prevent it/them (both incident and road rage). Perhaps they have other spots about prevention, but then there should at least be some allusion to it. And I can't stand the obligatory plinky-plonk non-'music' on stuff like this. Why can't they just leave it off or use proper music? Millions of videos are exactly the same.

I'm not sure who the target audience is, tbh.

Is it the cab driver who nearly runs over the schoolkids, or is it the schoolkids who throw chips on his windscreen?

Is it the woman in the convertible who's just tried to drive into the woman on the bicycle, or is it the woman on the bicycle who's managed to stop in time?

I assume from the cyclist vs ped segment that the target there is the pedestrian who almost got turned into paste by the oblivious chap on the bike.

Doesn't this basically just say "somebody has endangered your life, but it's terribly important not to react to it in any way because other people shouldn't ever be requested to examine their own behaviour"? And we should all just accept terrible, terrible driving, because... well... why? That's the bit I don't really get. Because it'll make us feel better? "Oh, some cunt in a taxi almost wiped me out, well, no point in being upset about it, taxis will be taxis, lol!"

What?

People who watch this advert are going to be like "yeah! everyone else needs to just chill the fuck out over my shitty behaviour!", so it'll have that effect, I guess.

^This, cunts will still be cunts and those that are affected just need to chill.

Patronising bullshit.

Imagine if this was an ad to (to borrow Dammit's analogy from a few days ago) raise awareness of domestic violence.

You'd have men who beat their wives being told "you know, sometimes she burns the dinner and it's really annoying. Instead of beating her up you could try some breathing exercises", and women who've been beaten by their husbands being told "so you've just been beaten up. Instead of crying and feeling all upset about it, how about you just accept it and move on?"

It doesn't really work, does it?

It's the whole general tones of the advert that's saying shit happen, get over it, accept bad driving.

Nothing about taking extra care while driving.

Hell, thinking about it, they could've done the whole advert toward mobile phone driving, which is far more common.

I was literally just watching that on youtube.

Is "HTFU" really the best message to be sending to vulnerable road users?