Cycle campaigning

A 'die-in' is effortlessly just about the most stupid thing you can do if you're claiming to campaign 'for' cycling. A lot of people rather overestimate the impact that protests make. At the end of the day, it's a lot of constructive and positive work, usually behind the scenes, that makes the difference. All you do by excessive messages of danger is put people off cycling. I also happen to think that it's completely tasteless to organise a 'die-in' at the scene of someone's death. It's such warped logic that words fail me when trying to unclutter it. I mean, what are you trying to do, pretending to 'die' in solidarity with the deceased? I've been on many very moving commemorative events for people who died in traffic. It can be done.

At the end of the day, it's a lot of constructive and positive work, usually behind the scenes that makes the difference

• slightly playing devil's advocate here, but I guess the direct-action guys would say that that work, if it has been happening, hasn't made any meaningful difference in most of London. And they are also engaging with TfL; TfL see them as a group who need to be engaged with, even if the aggregate LFGSS opinion is much harsher.