• He stuck his head in the sand when his company was producing products that weren't suitable for their purpose.

    He subsequently admitted defeat, changed manufacturers and produced a higher quality item - only the uninitiated kept buying his product. His reputation had been tarnished somewhat by his previous endeavours which appeared to put off the seasoned acquirer of bikes.

    Everyone deserves two chances and this last hiccup is just that - a hiccup. I hope his business flourishes and becomes a truly great success.

    passes out

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