The #Mashtag concept is simple. We invited the public to vote on each aspect of the brew, from hops to malt to the special twist and even the label design, and from the thousands of possibilities this presented, the result is an imperial red ale, brewed with copious speciality malts, a global blend of hops, and blood orange, lemon peel and orange peel.
http://www.brewdog.com/product/mashtag-2014#tabs1
amazeballs