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@Sanddancer
Has anyone read 'S' by Dough Dorst/JJ Abrams?
It's a novel cum alternate reality game that's pretty interesting that works on three different levels of fiction/reality. On the innermost 'universe' you content of the printed novel itself, Ship of Theseus written by fictional author VM Straka, story about a guy with amnesia abducted and taken to sea. Then on the level above that, you have the story of an undergrad and uni academic that are passing this book between themselves discussing the novel, the identity of Straka, a revolutionary and the conspiracy theories surrounding him by writing to each other in the margins and including paper cuttings, coffeeshop napkins with maps drawn on them, postcards and letters. And then in our reality, there are websites, podcasts, and all sorts of cryptic stuff to add to the 'experience'.
It's quite good in that you can go as deeply as you like; just read it as a novel and that's it, delve deeper into the notes and codes and work some stuff out for yourself or go whole hog and spend the rest of your life posting on forums and wikis trying to solve the entire thing, Lost-style.
It was quite hard work, but fun and made a change. Definitely an interesting take on the traditional novel and a showcase for the physical book over an e-book.
http://b.fastcompany.net/multisite_files/fastcompany/imagecache/slideshow_large/slideshow/2013/11/3021011-slide-s-2-novel-ship-of-thesus-book.jpg