Rapha, nice but a bit pricey?

Just had an email saying 30% off team sky replica kit until the end of tomorrow, almost tempted me into buying some bibs, almost.

Just had a look and it's like £100.. surely thats a no brainer? Or is that the usual price!

I'm guessing it's exactly the same as Classic Bibs apart from the sky and 21st fox crap on it...