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  • We're often asked exactly what 12mg or 24mg strengths mean for nicotine.
    In short, it's the amount of nicotine in milligrams, for each millilitre of E-Liquid, expressed as mg/ml.
    Some companies choose to represent this as a percent per solution, which is where you'll see 1.2% instead of 12mg/ml.
    This means the same thing, just interpreted differently.

    The nicotine density listed for e-liquid is the number of milligrams of nicotine per milliliter in the E-Liquid.
    That means a 10ml bottle of 24mg nicotine e-liquid would have 240mg of nicotine in it (24mg x 10ml). Likewise, a 30ml bottle of 24mg e-liquid would have 720mg of nicotine in it (24mg x 30ml).

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