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@BeauNidle
Actually... Not really so for a commercial operation. For you or I, fair enough, but for a company.
Consider, they will need to reduce the pallet to it's component parts (to access all surfaces), as a minimum give it all a light sand (to remove splinters) and then apply some form of finishing coating. Then reassemble and add the castors (which aren't cheap for decent ones). Got to be at least two or three hours work plus materials - at £50 per hour (including overhead) I'd guess they are putting around £125 into each one. Then packaging, advertising, processing sales etc - not really a huge margin.
Still, if you actually paid £250 for one and didn't make it yourself, you either have far too much money or no arms.